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Types of shoppers and their habits





o Bargain Shopper

§ searches store sales

§ hunts down deals

§ uses coupons

§ looks for discounts

§ heads straight to the sales racks

§ scour daily deals websites

§ has an eye on a bargain


o Impulse Buyer

§ makes snap decisions

§ overspends

§ buys on impulse

§ splashes out on clothes

§ goes on a shopping spree

§ indulges in shopping

§ may end up with financial debts

§ may be addicted to shopping

§ never walks empty-handed

§ buys for pleasure

§ gets a rush of adrenaline


o Browser

§ casually browses through items

§ goes window shopping

§ shops around


o Target Shopper

§ sticks to their shopping list

§ focuses on what they need

§ is after a particular buy


o PHRASES:

§ It’s a bit pricey!

§ I can't afford it!

§ It costs a fortune!

§ It's good value for money.

§ 80% off! That's incredible!

§ It's dirt cheap at that price!

§ At that price it's a bargain!

§ That's a rip-off! More than it should be!

§ It costs an arm and leg!

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