o Bargain Shopper
§ searches store sales
§ hunts down deals
§ uses coupons
§ looks for discounts
§ heads straight to the sales racks
§ scour daily deals websites
§ has an eye on a bargain
o Impulse Buyer
§ makes snap decisions
§ overspends
§ buys on impulse
§ splashes out on clothes
§ goes on a shopping spree
§ indulges in shopping
§ may end up with financial debts
§ may be addicted to shopping
§ never walks empty-handed
§ buys for pleasure
§ gets a rush of adrenaline
o Browser
§ casually browses through items
§ goes window shopping
§ shops around
o Target Shopper
§ sticks to their shopping list
§ focuses on what they need
§ is after a particular buy
o PHRASES:
§ It’s a bit pricey!
§ I can't afford it!
§ It costs a fortune!
§ It's good value for money.
§ 80% off! That's incredible!
§ It's dirt cheap at that price!
§ At that price it's a bargain!
§ That's a rip-off! More than it should be!
§ It costs an arm and leg!